Innovative, inclusive, and client-focused, Life Raising Foundation has utilized years of expertise to plan, test, and adapt loan and savings products to meet the unique needs of people living in poverty. Ouridea works through a unique approach, addressing the specific needs of people such as rural women, youth and adolescents, basic hygiene, landless poor, migrant workers, urban poor, marginal farmers and small entrepreneurs. We recognise the heterogeneity among the poor and carefully target and develop customised financial services that best meet their varying needs.We are committed to engaging, supporting and recognising the value of all members of society, regardless of race, religion, gender, nationality, ethnicity, age, physical or mental ability, socioeconomic status and geography.